Master NLP (Neuro Linguistic Programming) practitioner Claire Morton is one of the UK’s most sought-after transformational well-being coaches. Claire specialises in helping men “sort their head out” with her unique blend of science-based education, NLP, and a no-BS straight talking approach that supports men to live their lives to their full potential through her online programme The Purpose Pushers Project.

Having worked with charities supporting men’s mental health and private performance coaching for men, Claire decided to focus her 20+ years of coaching experience on a purely male client base, knowing that her coaching has the capability to completely change lives. She continues to coach, guide and support her male clients with a coaching model based on love, trust, honesty and above all, a sense of humour. Claire has a talent and connection that brings out the best in people. Claire’s vision is to support men who have lost their mojo and want to change from lost soul living in survival mode to someone who is strong in mind and body, creating their own unique successful life. 

A multiple award winner with over 20 years of coaching experience in the private and public sector, Claire is an expert in emotional intelligence, leadership, mindfulness, yoga and wellbeing care. She is a fully qualified yoga teacher alongside her work as a Master NLP practitioner and leadership and development specialist. She also serves as an MBTI (Myers Briggs Type Indicator) practitioner, reiki healer and uses her many well-being methods to help men with depression, PTSD, anxiety, low self-esteem and lack of confidence to support them in their journey of life and to realise their true purpose. 


When not helping men to live their best lives, you’ll catch Claire enjoying music, especially dance music, attending festivals, drinking prosecco, practicing yoga and having a laugh. Claire sees life though a positive lens which you can hear for yourself every week on Wirral Wave Radio’s 'All Being Well Show' where Claire broadcasts her fun, humorous and grateful take on life every week.